This model has been a good idea for a long time, but only since we started our franchise system and perfected the business model in , has it been a good business model. We are the leader in our industry and we have all the training and resources necessary to provide our franchisees with everything it takes to be successful in this business.
Our concept sounds easy from a customer standpoint, but the liability and logistics involved in the business model can only really be handled by an experienced franchise system like ours. Our call center, online order entry software, dispatch software, tried and true marketing resources and 30 employee strong support staff set us far and above the competition or any other option available. The first thing that makes our industry attractive is that everyone yes everyone can imagine using our service.
People can genuinely see themselves ordering food from their favorite restaurant and having it delivered to their home, office or hotel. They can envision our business model working in their community.
The more of their friends that they ask about this business, the more excited they get about starting one. Another benefit that makes our industry attractive is that just about everyone has experience picking up their own takeout food from a restaurant and taking it home or to their office to eat. As my VP of Operations likes to say, "It's not rocket science!
Most of the investment is in marketing to induce new customers and ongoing revenue. What types of qualities do you look for in potential franchisees?
Ability to work a structured model, step by step. Ability to work with restaurants as an accountable partner to service customers. Customer Service and people pleasing attitude. A "Don't stop" frame of mind when it comes to distributing marketing. Loyalty to our brand. Financial stability. A genuine good person that is excited to bring a unique service to their community. What do your franchise fees and royalties cover? Franchisees are given an exclusive territory that has been created based on specific logistical and demographic factors.
Territories are defined by zip code and franchisees have the exclusive right to market and deliver to all and any deliverable addresses in their territory. We do offer development agreements for franchisees to secure additional future territories as well and are always happy to help franchisees expand when the time is right.
Any restaurant partner that is within a reasonable distance from the territory can be used by that franchisee's service and their customers.
I have to give credit where it's due. I was lucky enough to work with a company called Endurance Business Media in when I first started the franchise. Having help from a seasoned executive team that has operated a franchise system for over 30 years and has over locations was invaluable.
I learned how to be a franchisor from the best. I will have to also give some credit to consumer eating trends. Takeout and delivery has been the fastest growing segment of the restaurant industry for years and it's not slowing down anytime soon. People are working harder than ever and cooking less than ever.
Our concept is just a natural fit in today's society. Besides those two factors, I'd have to say that my well-qualified hard working franchisees are the real reason that our sales continue to hit records almost each and every month. Just as we are now, the industry leader opening up new locations each and every month, helping people enjoy life just a little more because they are able to get the food they want delivered right to them, instead of taking valuable time out of their life to do it themselves.
In five years the restaurant industry will have to take notice and recognize GoWaiter. In 10 years I see GoWaiter as a branded household name. What is your favorite advice for new franchisees to help them succeed?
Stick to the model, it works! Anyone that has ever "worked" our model has been successful. But it only works if you are prepared to follow the plan and work hard.
You must be relentless in your efforts to market your service to the prospective customers in your territory and then be determined to deliver on time and provide outstanding service. What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?
It's okay to be nervous about your investment. In fact, we find that franchisees that are nervous about losing their money, will work very hard and do what ever it takes to make sure they have a return on their investment.
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Franchising Since 11 years. Where seeking This company is seeking new franchisees throughout the US. Franchisor Information.
Corporate Address E. Park Ave. Tallahassee, FL Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors. Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital.
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities.
Term of Agreement 10 years. Is franchise term renewable? Additional Training At company-owned location. Ongoing Support Newsletter. Toll-Free Line. Online Support. Field Operations. Marketing Support Ad Templates.
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