Why globalize

Warren - - Political Theory 42 1 Albena Azmanova - - Columbia University Press. Connolly: Democracy, Pluralism and Political Theory. Samuel A. Sungmoon Kim - - Philosophy and Social Criticism 42 3 Garrick Cooper , Charles W. Corrado Fumagalli - forthcoming - Philosophy and Social Criticism Handbook of Political Theory.

Gerald F. Added to PP index Total views 67, of 2,, Recent downloads 6 months 59 12, of 2,, How can I increase my downloads? Sign in to use this feature. About us. Editorial team. Find it on Amazon. Applied ethics. The more your product looks and feels like it belongs in the local country, the bigger your sales potential. According to a report by Web Marketing Today in , there are three things you need to do before rushing in and translating your website to new languages.

Every country has a different culture. There may even be more than one culture within a particular country. This is why cultural marketing is vital for product globalization. Cultural marketing involves promoting a message to potential buyers in a particular culture. Culture sometimes guides consumer judgments and behaviors with respect to the purchasing of products. Therefore, for an advertising message to be effective, you must understand how to tailor it to a particular culture.

The Stanford University Graduate School of Business explains that Asians tend to value protection and security, whereas Anglo Americans value achievement, accomplishment, and independent thinking. Time zones are an important consideration when globalizing your products. For example, if a customer is located seven time zones east of your office, then you may not be able to provide overnight shipping on product orders.

In the United States most measurements are in a U. Yet, most of the rest of the world uses the metric system. In our data driven society, tech companies now comprise the Top 5 companies worldwide in terms of market cap. We live in a world of bytes — and for the first time technology and commerce have collided in a way that makes data far more valuable than physical, tangible objects. The Wealth Landscape. Why is this fact so important? Because debt restricts growth and can lead to trade restrictions.

Shifting Human Geography. Now this is where things really get interesting! Today, China has over cities with more than 1,, inhabitants. Many of which fly below the radar on the global stage, BUT have impressive economies — built on factories, natural resource production, or information tech.

Let that sink in. Lagos, Nigeria is projected to be the top mega city with The Trade Paradox. The consensus by major economists is that free trade is ultimately beneficial, and countries around the world have been working to remove trade barriers since World War II with great success.

However, we now seem to be trapped in a trade paradox in which politicians give lip service to free trade, but often take action in the opposite direction i. NOTE: The trade paradox is expected to continue for the foreseeable future, as the trade war with China rages on.

Are you still with me? Globalization can represent a huge market and growth opportunity, as well as a major business risk. Do the math. If you want to target the market without the hassle of import and export, you can globalize your business; this will benefit your business, your country and the other country as well.

Competition is ever growing and we have to cope with it if we want to keep ourselves in the market. This is how signature brands come into existence. A local supplier is always more accessible to the buyers as compared to a supplier from another country.

If you have to export your goods to another country, it will not only charge you extra costs, but will also take extra time to deliver goods and many other factors will be involved that can limit your delivery process. The best solution available to this problem is to make a local place in many countries by globalizing your business throughout the world, by especially targeting the markets where supply is not meeting the demand consistently.

In this advanced world of today, we cannot live in isolation.