How many stores does athleta have

One main difference between Athleta and Lululemon is that Athleta does not sell menswear. BIV asked Steichen how Athleta positions itself apart from Lululemon, and she said her company has a wider selection of sizes, and that this is a key differentiator. She added that Athleta's range of products includes workout clothing, as well as lifestyle clothing, although Lululemon says the same thing of its product lines.

BIV asked Steichen if she thought that Athleta's clothing is more value-priced than equivalent products at Lululemon, but she did not answer that directly. Instead, she said that her company has "done a lot of analytics around our pricing, and we feel that we're going to be priced very competitively in the market.

Patterson, however, said Athleta's price points on clothing tend to be below that at Lululemon. Athleta also puts products on sale more often than Lululemon, particularly when it comes to deep discounts, he added. From Ruby Has. From Aptos. From DataFeedWatch Inc. Editors' picks. Latest in Marketing. Banana Republic's brand chief out after less than a year. The RealReal settles investor lawsuit over authentication claims. How Nike execs think through its digital ecosystem.

Hasbro launches first livestream shopping event. Retail Dive news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select Newsletter: Daily Dive Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. All rights reserved. View our other publications Privacy policy Terms of use Take down policy. Get Retail Dive in your inbox The free newsletter covering the top industry headlines Email: Select Newsletter: Daily Dive Topics covered: retail tech, e-commerce, in-store operations, marketing, and more.

Gap could face hurdles as it takes Athleta into Canada. Other U. Target shuttered all of its Canadian stores less than two years after opening them.

Best Buy has also closed many of its stores in the country. Lululemon's success there provides Athleta with promise. Lululemon was founded by Chip Wilson in Vancouver in The brand started as a yoga studio, then became a stand-alone store in The key for Athleta will be to determine if there is enough market share for it, too.